The State of Digital Content
REPORTSFEATURED
Digital content creation and management processes have become increasingly complex. These workflows now need to accommodate remote workers and resources, global offices, and security and privacy concerns. In addition to this, there is a growing need for content and creative teams to produce more content in less time.
Research shows that organizations that achieve these content production goals see an increase in Return on Investment (ROI) on content. Content and creative teams producing the most content were significantly more likely to have seen increases in ROI last year.
However, creative teams, especially smaller ones (with 5 or fewer employees), face challenges in producing enough content. It was ranked as the second top challenge on their list of top challenges associated with content and creative production. Producing enough content requires efficiency and workflow management, backed by the right technology and resources.
So, how are content and creative teams executing production and managing their workflows currently? What is working and what isn't when it comes to improving these efficiencies and successfully scaling content efforts? To answer these questions and more, we surveyed 643 professionals in the United States and the United Kingdom involved in the production, management, and/or strategy for content and creative assets at their organization. The research that follows takes a deep dive into the strategy, workflows, and technology that drives content and creative production.